PlanG
Omni-Channel Giving Platform
My Contribution
Role
UX Design Lead, Front-End Development Manager
Led all aspects of the user experience. Hired and managed front end development team
Deliverables
MVP for startup
Website and iOS app
Company
Protozoa Design
with Scout Design
Target
Millenials
Timeline
3 months
Overview
Scout Design, a standout print and branding studio in Richmond, tapped me to lead the digital experience for PlanG, a startup on a mission to revolutionize charitable giving through micro-donations. With Scout shaping the brand and visual identity, I was brought in to design and deliver a robust digital experience at scale.
Problem
PlanG needed a full-featured web platform with public-facing pages, secure account management, and a payment gateway. In addition, they wanted to launch a companion app, all within three months, due to a commitment made to an angel investor. With a deeply involved founding team and an intense timeline, success would require exceptional coordination, strategy, and time management.
Action
While Scout’s team focused on brand development and user research, I:
- Created the UX strategy, information architecture, and wireframes for authenticated and unauthenticated experiences
- Translated Scout’s visual identity into a scalable design system and cohesive digital UI
- Provided technical guidance for the development team, overseeing front-end architecture and interaction design
- Acted as liaison between Scout, PlanG stakeholders, and developers to ensure smooth handoffs and alignment across teams
Results
- Launched a full-featured web platform on time, despite an aggressive three-month timeline
- Attracted enterprise interest immediately after launch, Gap Inc. partnered on a holiday campaign
- Led UX and front-end strategy across web and mobile, streamlining stakeholder and dev collaboration
- Acquired by YouDecide.com in 2015, validating product-market fit and long-term potential
