Role: Web Design Lead, Dev Wrangler
Company: Protozoa Design (Contracted by Scout Design)
Project Scope: XXL
Overview
Scout Design, a standout print and branding studio in Richmond, tapped me to lead the digital experience for PlanG, a startup on a mission to revolutionize charitable giving through micro-donations. With Scout shaping the brand and visual identity, I was brought in to design and deliver a robust digital experience at scale.
Problem
PlanG needed a full-featured web platform with public-facing pages, secure account management, and a payment gateway. In addition, they wanted to launch a companion app, all within three months, due to a commitment made to an angel investor. With a deeply involved founding team and an intense timeline, success would require exceptional coordination, strategy, and time management.
Action
While Scout’s team focused on brand development and user research, I:
- Created the UX strategy, information architecture, and wireframes for authenticated and unauthenticated experiences
- Translated Scout’s visual identity into a scalable design system and cohesive digital UI
- Provided technical guidance for the development team, overseeing front-end architecture and interaction design
- Acted as liaison between Scout, PlanG stakeholders, and developers to ensure smooth handoffs and alignment across teams
Results
- Launched a full-featured web platform on time, despite an aggressive three-month timeline
- Attracted enterprise interest immediately after launch, Gap Inc. partnered on a holiday campaign
- Led UX and front-end strategy across web and mobile, streamlining stakeholder and dev collaboration
- Acquired by YouDecide.com in 2015, validating product-market fit and long-term potential
Skills
- Product Design
- UX Strategy
- Web Development
- Omnichannel Design
- Agile Collaboration
- Dev Team Management
- Branding
- Payment UX
- Startups