Overview

The Problem
Scout Design is a phenomenal design studio in Richmond. Their expertise is focused on print and small scale web sites. They reached out to me due to my extensive experience working with large omni channel web sites.

Plan G was a start up tech company with the intention of tapping into the power of micro donations. They had an aggressive timeline in which to design the brand, the message and the product. The audience? Millennials.

Action Taken
While Angeline and Charlie led the branding work and user research. I developed the initial wire frames and overall strategy for the user experience once a user is logged into Plan G. From there, I took Scout's design aesthetic and disseminated that throughout the user experience, guiding the visual language, standards and rationale. I provided further guidance and management of the development team that was then pulled together to execute front-end programming.

Results
We literally worked around the clock for several weeks but we met the deadline. On an early morning in June, Plan G, Scout Design and myself all met down at the James River to toast the sunrise as we launched the website. Plan G was born. Almost immediately, Gap, Inc. reached out to Plan G to collaborate on their holiday giving program. In 2015, they were acquired by YouDecide.com.

Details

Type of Work

Responsive Web

Project

Scout Design // Plan G