The Problem
Gandzee was a local start-up company that wanted to sell high end, coordinated children's clothing online. Now they just needed a web site to highlight and sell the wardrobe collections. 

Action Taken
After researching several online shopping services, I recommended Shopify as their storefront. I designed a user experience that was simple and easy to navigate. Using their logo as a jumping off point, I crafted a user interface that utilizes color and a clean aesthetic to provide a clutter free environment in which to shop.

Gandzee's owner made it to the finals of "Mothers of Innovation" on the Katie Couric show. Although she didn't win, it gave her and the business national exposure. After a few years, the owner chose to migrate to a brick and mortar store and closed the online shop.


Type of Work

Responsive Web


Kismet Communications, LLC // Gandzee