5. Go Deep

The deeper you go the more likely you will discover something of value. Must fight brain… oh my god, I want to make so many potty humor cracks here, but I have to stop myself. Of course, I could also go the football route since the SuperBowl was last night. Bill made a seven layer dip last year. As part of his “going deep” he decided to turn it into

4. Love Your Experiments

Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day. This is at the heart of Design Making, a program I helped launch at Capital One several years ago. This is #2 on my list, second to #3 on the manifesto. Joy is the engine of

2. Forget About Good

Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth. Good is safe, comfortable, controlled. Growth is embracing uncertainty. We are so obsessed with good. Everything we do has to be ‘good’ and god forbid

1. Allow Events to Change You.

You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them. This photo was taken shortly after I had stepped off the school bus, in roughly 1977-78. We lived in a small trailer park in Hampton. 161 Simple Farm Road. I desperately